Big Data and AI

Have you ever visited an online store, added something to your cart, and then backed out at the last moment? Maybe you were shopping for a new camera, a fitness tracker, or a gift. But then you found a better deal elsewhere, realized you didn’t really need it, or simply got distracted. When this happens, the online store records an abandoned cart . According to Shopify, online merchants lose over $20 billion per year due to cart abandonment. It’s a massive challenge — and one that Business Intelligence (BI) professionals are uniquely equipped to solve. How BI Professionals Use Data to Understand Customer Behavior BI professionals analyze data to understand exactly how customers interact with an e‑commerce website. They can track where a visitor came from — a Google search, an email campaign, or a social media ad — and visualize the entire customer journey. They can even pinpoint the exact moment a shopper leaves the site and investigate why. For example, a BI professional might ...